LAJ Sports believe the commercialisation of sport should be used as a force for good, enabling clubs to be financially sustainable whilst providing supporters with excellent facilities and a quality entertainment experience win, lose or draw.

Pele called football "The Beautiful Game". A game so simple it can be enjoyed by the rich and the poor alike, capable of bringing out the best in human spirit.

LAJ Sports is proud to support the charity The Great Football Giveaway, which aims to provide footballs to schools and orphanages in some of the poorest communities across the world, encouraging school attendance.

Paul Clark launched the charity after a holiday with his wife in Malawi. Shocked by the poverty and the sight of children playing with homemade footballs constructed from rags, he and his wife returned the following year with a sack of footballs. Realising the dramatic impact their simple and kind gesture had made, they launched the charity in 2006 with the aim of sending 3,000 footballs to Malawi.

The success of this first appeal has been repeated on three subsequent occasions. Paul's experiences were recently featured on British Television channel More4.

Please click here to view The Great Football Giveaway appeal video.

Please click here to view The Great Football Giveaway More 4's programme synopsis.